Daily talks about the weather, informing about tasks to be done, inquiring about the number of vacation days... company communication directly affects the satisfaction and quality of work of the staff and shapes how the crew perceives the company.

However, communication is changing, and in recent years, it has been happening faster than ever. Remote work, once a privilege, is now the norm. More and more conversations are moving from offline to online.

Lockdown and new occupational health and safety rules have forced digitization on companies, not everyone is ready for this. For most office workers, online communication at work is an everyday occurrence, but what about physical workers who don’t have company emails or business phones and most conversations take place face-to-face?

How to reach them effectively: quickly, directly, on a massive scale?

Verbal Communication

Conversation is the most common and natural method of transmitting information, but it fails when the number of workers significantly exceeds the office's capacity. If there are a few or a dozen managers, and dozens or hundreds of workers, verbal communication becomes difficult.

"Broken telephone" causes information to become distorted or entirely lost. Workers are uninformed and frustrated. Information chaos reigns.

Conversations are great for conveying single, important pieces of information, e.g., when you need to explain a crucial task in detail. However, for everyday, minor matters, conversations are inefficient. Especially when the ratio of "askers" to "answerers" is 10 to 1.

Bulletin Boards

Bulletin boards allow reaching a larger number of employees with one message, but they are not an ideal solution. First, they work with a delay: you must print the information, stick it on the board, and wait for the employee to read it when he is around the board.

Second, you never know for sure if the message will reach the recipient. The bulletin board may become the “elephant in the room” that everyone sees but nobody pays attention to.

Third and finally, the bulletin board is a one-way message, so it often ends up with an employee visiting the HR department or their direct supervisor.

And from unofficial sources, we also know that constant printing of announcements and hanging them on the information board is not one of the office's favorite activities... :)

Email

So what about the widely used email inbox? It certainly works in office communication, for contact with other companies, creating briefs, and meeting notes. However, warehouse and factory workers do not have corporate email addresses.

The reasons for this are various, and one of the most common is the high cost of maintaining and managing email. Each email inbox needs to be configured and paid for hosting, which means significant financial outlays for hundreds or thousands of physical workers.

Additionally, for security reasons, companies often forbid configuring email on private mobile devices. In such a situation, each physical worker would have to be equipped with a company phone, again, at great expense.

Social Media

Although we advocate BYOD (“Bring Your Own Device,” allowing employees to use their mobile devices), social media to some extent circumvent the weaknesses of their predecessors, their problem lies elsewhere. Social media engage too much.

On social media platforms, private life may intertwine with corporate life, and employees may be tempted to drift into non-work-related subjects. Also, corporate messages may get lost amid other content with which we are bombarded on all apps and platforms.

There are also reservations about the confidentiality and control of transmitted information. Social media belong to large, foreign corporations, and by using their services, you must agree 100% to their rules for storing and using data.

And even if these rules are broken by the platform itself, what are the chances that you will assert your rights? :)

Corporate Communication App, or Intranet 2.0.

When traditional communication methods fail, technology tailored to the realities of manufacturing companies comes to the rescue. Our proposal is Crispal, a mobile app that serves for direct exchange of information between the office and workers, and among the workers themselves.

Crispal combines the functions of a bulletin board, interpersonal communicator, and a database of information about the entire company and important data about each employee separately, such as contract type or the number of vacation days available.

With the app, unlike verbal communication or bulletin boards, the message reaches all employees or a selected group in a fraction of a second. There is no division between the more and less informed, and the office can easily check who read the message and who did not.

Thanks to the mobile platform, physical workers do not have to go to the office in person with every query, and the office does not have to constantly print announcements and hang them on the board. A few clicks are enough for vital information to circulate throughout the company, or for a question to reach the right person.

What's crucial: the app is designed with workers who are not technologically advanced in mind. Simple design, intuitive operation, a lack of overly advanced features that can be confusing.

Time for Changes?

if you have any doubts whether this solution will work in your factory, write to us, and we will answer all your questions. Our proposal is a modern, technological tool that, with minimal financial and human resources, will make physical workers not only more satisfied with communication in the company but also more motivated.

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